
Wired magazine packs some of the best technology writers and new economy experts in the world, and with this book Chris Andersen asserts his position as the leader of the pack. This book has the right mix of the essential ingredients of a good business book: enough rigor for business theory but not so much as to make it dry; enough anecdotes to bring the point home but not so much as to make it repetitive; enough opinions and wit to make the reader question but not so much as to make it biased and shallow.
Like all mainstream business books, this one does not resist the temptation to encapsulate all business and socio-cultural phenomena around one simple theory. However, Anderson maintains the humility to admit discovery than claim invention. Expect this concept to become as widespread and oft-quoted (if not more) in understanding the digital consumer economy, than Geoffrey Moore's Chasm was/is in understanding the evolution of hi-tech products.
